Facebook Ads and Google Ads are two of the most popular and successful online marketing platforms. Both have distinctive advantages and serve various marketing goals, making the choice of which one to use crucial for companies looking to optimise their online accessibility.

Understanding Google Ads

Google Ads, formerly Google AdWords, is Google’s ad network that enables companies to place their advertisements on Google’s search engine results pages (SERPs) and on other Google-affiliated websites. According to its pay-per-click (PPC) business model, advertisers only have to pay when a user clicks on their advertisement.

Advantages of Google Ads

Intent-Driven:  Google Ads are excellent at attracting customers who are actively looking for particular goods or services. Users who enter keywords associated with your company see your ad. It operates on a pay-per-click (PPC) model, meaning advertisers only pay when a user clicks on their ad.

Immediate Results: Google Ads can produce results quickly. Your advertising can begin bringing visitors to your website as soon as your campaign goes live. It is therefore the best option for companies trying to gain attention quickly.