Here are 20 effective online advertising methods to help increase traffic to your website:

Pay-Per-Click (PPC) Advertising: Use platforms like Google Ads to bid on keywords relevant to your business, and your ads will appear at the top of search engine results pages.

Social Media Advertising: Promote your content and products on platforms like Facebook, Instagram, Twitter, and LinkedIn using targeted ads.

Display Advertising: Place banner ads on relevant websites and platforms to reach your target audience.

Retargeting or Remarketing: Show ads to users who have previously visited your website but didn’t convert, encouraging them to return.

Native Advertising: Create ads that blend seamlessly with the content of the platform they appear on for a more non-intrusive experience.

Video Advertising: Use platforms like YouTube to display video ads before or during videos that are relevant to your audience.

Influencer Marketing: Collaborate with influencers in your industry to promote your products or services to their engaged followers.

Affiliate Marketing: Partner with affiliates who promote your products or services, earning a commission for each sale or lead they generate.

Content Discovery Platforms: Use platforms like Outbrain or Taboola to promote your content as recommended links on other websites.

Email Marketing: Send targeted emails to your subscriber list with links to your website’s content, promotions, or products.

Sponsored Content: Pay to have your content featured on relevant websites or blogs, allowing you to tap into their audience.

Online PR Campaigns: Distribute press releases or articles about your brand to online news outlets and industry publications.

Podcast Advertising: Sponsor relevant podcasts to reach listeners who are interested in your niche.

QR Code Campaigns: Include QR codes on your physical marketing materials that direct users to specific landing pages on your website.

Contests and Giveaways: Run online contests or giveaways with entry requirements that involve visiting and engaging with your website.

Social Media Challenges: Create and promote challenges that encourage users to participate and share their experiences on social media, driving traffic to your site.

Webinars and Online Events: Host webinars or virtual events that require registration and attendance through your website.

Geo-Targeted Advertising: Use location-based targeting to reach users in specific geographic areas who are likely to be interested in your offerings.

Chatbot Advertising: Implement chatbots on your website that can interact with visitors and promote relevant products or content.

Advertise on Relevant Apps: If your target audience uses certain mobile apps, consider advertising within those apps to capture their attention.

Remember, the effectiveness of each method can vary based on your target audience, industry, and specific goals. It’s important to continuously analyze and optimize your advertising campaigns to achieve the best results.